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Laila Zubair is a seasoned marketing professional with extensive experience in performance and growth marketing. Currently serving as the Senior Manager of Performance Marketing at MAC Cosmetics since April 2023, Laila focuses on high-impact marketing strategies. Previously, Laila held the position of Growth Marketing Manager at SmartAsset, overseeing direct response and lead generation initiatives. Laila's experience also includes managing customer acquisition channels for L’OCCITANE Group, where responsibilities encompassed budget management and creative processes for the US and Canadian markets. Laila's earlier roles include Marketing and Communications Manager at FlyTicino, where Laila increased customer engagement through social media strategies, and Marketing and Communications Coordinator at BWA Yachting, where Laila enhanced social media presence and organized significant events. Laila's educational background includes a Master's degree in Management with a Digital Business Specialization from IE Business School and a Bachelor's degree in Communication and Media Studies from Franklin University Switzerland.