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Toni El Massih is Chief Content Officer for Majid Al Futtaim Cinemas, owner and operator of the VOX Cinemas brand, the Middle East’s largest cinema exhibitor. He leads the company’s work in content production, distribution, theatrical programming and non-theatrical distribution.

In addition to bringing the best of world cinema to Majid Al Futtaim’s customers across the MENA region, Toni also represents Majid Al Futtaim and the region in the global film industry. His achievements include securing Majid Al Futtaim’s partnership agreement with 20th Century Studios (formerly 20th Century Fox), one of the world’s leading film studios, and winning a CinemaCon Global Achievement in Exhibition award for VOX Cinemas.

Toni also champions local and regional content, and drives Majid Al Futtaim’s production ambitions including partnering with MBC Studios and Image Nation Abu Dhabi in support of Arab film.

A 21-year veteran of VOX Cinemas, Toni is a key contributor to Majid Al Futtaim’s drive to deliver an unparalleled and cutting-edge cinema experience across the Middle East and North Africa.