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Sue McCrossin has supported Mainline Media in a consulting capacity since 2012, providing consultation and execution of SEO and SEM strategies. She graduated from Penn State University with a BA in 1982 and has worked in various programming and marketing capacities since that time at companies including: Shared Medical Systems, Lukens Steal, Vanguard, Knowledgeware, and Boomtown Internet Group. She is currently responsible for inbound marketing for over 60 companies in a consulting capacity, including Content Marketing, SEO, Analytics Reporting, Tag Manager setup, Social Media Optimization and Reputation Management. She is fully certified in Google Analytics and Tag Manager. Outside of work her interests include hiking, biking, photography, painting, and ceramics.