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Sathiyanarayanan Muthukumarasamy is a seasoned professional with extensive experience in marketing and channel development within the automotive industry. Currently serving as the National Head of Channel Development & Activation at Mahindra First Choice Wheels Ltd since June 2015, Sathiyanarayanan is responsible for comprehensive brand management, product development, and marketing strategy across various platforms. Previous roles include Export Manager for Central America at Mahindra & Mahindra, where achievements included managing sales and logistics for automotive products and coordinating annual strategies for international operations. With a Master of Business Administration in International Business from the Indian Institute of Foreign Trade and a Bachelor of Technology in Electrical, Electronics and Communications Engineering from Maulana Azad National Institute of Technology, Sathiyanarayanan possesses strong analytical and strategic skills, coupled with substantial knowledge of the global automotive market.