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Fernando de Souza is a seasoned professional in trade marketing and sales, currently working at Magazine Luiza since August 2020, where responsibilities include monitoring product sales, training employees, and analyzing digital marketing channels. Prior experience includes roles at Santa Fé Veículos Ltda as an assistant in leads and marketing, as well as positions at AME - Comunicação publicitária, 2 Plátanos Filmes, Gope merchandising, LG do Brasil, Saraiva, and Del turista brinquedos, showcasing a strong background in client management, campaign production, branding initiatives, and sales analysis. Fernando holds a degree in Social Communication with a focus on advertising and propaganda from Universidade Estácio de Sá.