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Mr. Fatala graduated as a Data Processing Technician from the Escola Técnica Estadual de São Paulo (Etec / SP). He began his professional career in 2000 in the Submarino as a developer where he acquired experience participating in the construction of a large scale ecommerce platform. He was product manager of Predicta, where he was responsible for the development of tools with high processing power for data analysis in a digital environment. He started his career in Magazine Luiza in 2010 in the e-commerce technology team. In 2011 he was responsible for the development of Magazine Você and afterwards for the Research and Development area of the Company - who came to become Luizalabs. In 2015, he became Luizalabs Director and started to lead the development of sales channels - e-commerce and physical stores - delivering Digital Transformation projects such as Mobile Sales and the Marketplace platform. He is currently Chief Technology Officer and has the mission to create high performance teams and execution power for the company's strategies.