Sagie Harel currently serves as the General Manager of the Toshiba PC division at Mafil L.T.d since March 2010, where responsibilities include overseeing operations to enhance profitability, market share, turnover, and EBITDA, achieving a threefold increase in market share in alignment with IDC reports. Prior experience includes serving as Director of Sales & Service at Cellcom from October 2008 to March 2011, managing a revenue exceeding 400 million ILS and overseeing 16 retailers with approximately 450 employees. Earlier tenure at Cellcom also featured the role of Retail Director, Sales & Service, from January 2004 to July 2007, focusing on customer service and sales management across stores and distributors, supervising around 250 employees. Sagie Harel holds a B.A. in Management & Psychology from The Open University of Israel and completed Director Training at the Israel Management Center in 2013.