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Brenda Salce-Garcia is an experienced professional in the advertising and media industry, currently serving as VP of Client Success at Madhive since March 2023. As a co-founder of Tech Bae since September 2018, Brenda focuses on creating empowerment opportunities for women within the ad tech landscape. Brenda also engages as a founding member of Chief, working to strengthen women's leadership in the C-suite through mentorship and networking. Previous roles include Head of Creator Success at Jellysmack, where Brenda led teams to enhance creator satisfaction and retention, and Senior Vice President of Global Customer Success at Operative, advocating for customer intelligence. Brenda's extensive career in various account management and sales roles began with a Bachelor of Business Administration in Marketing & Advertising from Zicklin School of Business.