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Bob Stel is an accomplished Creative Director with extensive experience across various high-profile companies and a strong focus on brand and creative services. Currently serving as VP, Creative Director at MadHive since June 2022, Bob leads creative initiatives in a collaborative environment. Bob also operates a design practice in New York that provides tailored services for clients in tech, publishing, and culture. Previous roles include Creative Director positions at Arts & Letters Creative Co., GLOW Social & Digital Agency, B-Reel, Anomaly, and Translation LLC, working with notable brands such as Google, Spotify, Apple, and Johnnie Walker. Co-founder of Crabsalad, a multidisciplinary design studio, Bob has made significant contributions to the creative landscape, particularly in film and post-production. Bob holds a Master of Arts in Design and Research from Gerrit Rietveld Academie in Amsterdam.