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Shant Kradjian is the Managing Director and founder of digiDirect, established in 2006 as one of Australia's largest retailers of consumer electronics, specializing in cameras and imaging with six stores nationwide. In addition to leading digiDirect, Shant serves as Executive Chairman of Onsport, an online sports marketplace; SK Group, a property investment company with a diverse portfolio; and NextGen National, which operates gas stations across Australia. Shant also holds directorships at Pharma Health Group and Mosaic Health Group, overseeing healthcare businesses and medical centres in New South Wales, and invests in various ventures including MadeComfy, i4Tradies, and FairVine Super. Shant completed education at Galstaun College from 2000 to 2004.