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Maly Bernstein was appointed Chief Executive Officer of Bluemercury in 2021. In this role, she is responsible for the company’s strategy and growth in luxury beauty, including its proprietary brands, stores, and digital platform.

Bernstein has over 20 years of experience in retail and consumer packaged goods and her expertise lies in creating emotional connections with consumers via break-through platforms that integrate product, service, and experience into a compelling story. Prior to Bluemercury, Bernstein held the positions of Vice President of Beauty & Personal Care and Vice President of E-Commerce at CVS Health. Bernstein was responsible for a multi-billion-dollar portfolio and led a diverse team of Category Managers, Beauty Experience & Service Program Managers, Beauty Consultants and Licensed Cosmetologists. During her tenure, CVS Beauty grew faster than its competition and doubled Beauty Club membership to nearly 30 million. Prior to CVS, Bernstein worked globally in the Retail & Consumer practice with a focus on Consumer Digital Excellence at McKinsey & Co.

Bernstein holds a bachelor’s degree from the Richard Ivey School of Business and a Master of Business Administration degree from the Harvard Business school.