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Anthony Lye is an accomplished executive with extensive experience in technology and business leadership. Currently serving as the Chief Executive Officer of Amplience, Anthony focuses on leveraging AI to enhance content delivery for major brands. In parallel, Anthony acts as an Operating Advisor at Bessemer Venture Partners, assisting portfolio companies in scaling operations. Anthony is also an Advisory Board Member for the MACH Alliance, contributing to the future of customer experiences. Previously, Anthony held significant roles at Palantir Technologies, NetApp, Spoken Communications, Guidewire Software, HotSchedules, Publicis Groupe, and Oracle, where leadership in product management, cloud solutions, and business growth were pivotal. Anthony holds a BEng (Hons) in Engineering from the University of Bath.