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Adam Peter Nielsen has extensive experience in technology and digital transformation, serving as Group CTO and Digital Advisor at Novicell since January 2003, where responsibilities include developing and implementing innovative technologies and digital solutions for businesses. Previous roles at Novicell include Head of Products and Head of Project Delivery, focusing on custom digital initiatives and ensuring successful project execution. As a Tech Council Member for MACH Alliance since June 2022, Adam also contributed as an Investor at Truestory and was part of the launch team as CTO for Novicell NL. Earlier experience includes a position at Sophistic Systems, specializing in web solutions. Adam holds a degree from IT College Denmark.