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Sara Zuleta Vasco is a skilled brand communications strategist at Maaji since November 2020, specializing in aligning communication channels with commercial objectives to enhance sales and brand visibility. Key responsibilities include overseeing communication channels, leading copywriting for campaigns, and developing comprehensive content strategies. Previous roles include freelance publicist, marketing analyst, and marketing intern, alongside volunteer experience with Fundación WElite. Noteworthy achievements include serving as a photographer at the BMX World Championships and designing product graphics at Remaster. Sara holds a degree in Publicity from Universidad Jorge Tadeo Lozano and is currently pursuing a strategic marketing management degree at Pontificia Universidad Javeriana.