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Yiyi CHEN is currently serving as Assistant Vice President of Marketing at M7 Group since July 2023. Prior experience includes a role as Teaching Assistant at the Harvard College Association for U.S.-China Relations (HAUSCR) in July 2022, where Yiyi facilitated communication between Chinese and American professors, assisted with online courses, and fostered student engagement. Additionally, Yiyi worked as Assistant Product Manager at Signify in July 2021, focusing on industry and competitor analysis as well as consumer behavior insights related to Generation Z. Yiyi is pursuing a Global BBA at ESSEC Business School and holds a Bachelor's degree in Business Administration and Management from Tongji University, with initial education completed at the High School Affiliated to Shanghai Jiao Tong University.