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Bally Sidhu has extensive work experience in the market research industry. Bally began their career at Kantar Operations in 2004 as a Project Management Executive and worked there until 2006. Bally then joined BMG Research as a Research Executive from 2006 to 2008. Bally then joined Millward Brown as a Project Management Manager in 2008, where they managed a global top 10 client and was responsible for ensuring maximum operational efficiency. Bally introduced best practice policies and ensured all requests and projects were completed. Bally worked at Millward Brown until 2013 and then joined Incite in 2014 as an Operations Manager. Bally held this role until 2019 when they joined M3 Global Research as the Head of Quantitative Operations.

Bally Sidhu attended the University of Derby from 2000 to 2004, where they pursued a Bsc degree in Psychology. Their educational focus during this time was on Psychology.