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Joonas Kovapohja has a vast work experience starting from 2006 until the present. Joonas is currently the Director Content Services, Global at Valona Intelligence. Prior to this, they held positions such as Head of Intelligence Services and Head of Competitive & Market Intelligence at the same company. These roles involved tasks such as building market intelligence solutions, talent management, coaching, training, speaking at events, account management, sales, financial services expertise, process development, business development, project and service steering, and budgeting. Before that, Joonas worked as a Senior Manager and Manager of Intelligence Services, where they led teams and served as a lead analyst for clients in the financial services industry. Joonas also worked as an Analyst and Information Specialist in earlier roles. In addition to their work at Valona Intelligence, Joonas has served as a lecturer at Metropolia University of Applied Sciences in 2019 and 2018.

From 2003 to 2007, Joonas Kovapohja attended Haaga-Helia University of Applied Sciences, where they obtained a BBA in Economics.