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Jasmine Lyons has a strong background in digital strategy and influencer relations. Jasmine has held various senior positions in prominent PR agencies such as M Booth and Ketchum Public Relations. At M Booth, they started as Vice President of Digital Strategy and was later promoted to Vice President and Group Manager of Digital Strategy. Jasmine then became the Senior Vice President, Digital & Influencer Strategy. At Ketchum Public Relations, Jasmine served as the Practice Director of Digital, leading global and regional digital programs for clients in various sectors. Jasmine also held roles such as Managing Supervisor of Digital Strategy and Senior Digital Strategist. Prior to these positions, they worked at Citizen Relations International as a Manager of Social Engagement.

Jasmine Lyons attended American University, but there is no information available regarding the years of their enrollment, the degree they pursued, or the field of study.