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Juliana Bechara is an experienced professional currently serving as Regional Manager at Lyve Global since June 2021, responsible for driving business expansion in the UAE and MENA region. Previously, Juliana held roles such as Senior Sales Manager and Brand Manager at Tara Jarmon Officiel from November 2014 to February 2020, where responsibilities included brand management, sales, and marketing. Earlier experience includes positions as Client Relationship Manager and Property Manager at Qatar Coral for Real Estate Development L.L.C from September 2013 to October 2014, and Health Insurance Specialist at Daman – National Health Insurance Company from October 2008 to April 2009. Juliana is pursuing two Master's degrees in Marketing & Sales from Rome Business School and at VIU - Universidad Internacional de Valencia, and holds a Bachelor's degree in English Language and Literature from Lebanese University.