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Kim Masterson is an experienced product marketing professional with a proven track record in building and leading product marketing functions across various organizations. Currently serving as Director of Product Marketing at Lytx, Inc., Kim previously held similar roles at Anvyl, Okendo, and Zingle, where responsibilities included developing go-to-market strategies, executing product launches, and collaborating with cross-functional teams. Kim has a strong background in orchestrating integrated marketing campaigns, managing product positioning and pricing, and enhancing demand generation in both startup and established environments. Educational qualifications include a Bachelor of Science in Business Management from San Francisco State University and a Certificate in Public and Media Relations from the University of Sydney.