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Merve Koç is an experienced Business Analyst currently working at rb2 | We Develop since May 2024, following a tenure at SQLI from March 2022 to May 2024. Merve has a strong background in product management and user experience, including significant roles at n11.com, where contributions included serving as Product Owner, UX Architect, and Business Analyst from October 2012 to October 2017. Previously, Merve held positions at GittiGidiyor, Sony, Inspark Intelligent Business Solutions, and Alarko Tourism Group, covering responsibilities from product analysis to customer relations. Merve holds a Master's Degree in Marketing Communications from Bahcesehir University and a Bachelor's Degree in Management Information Systems from Marmara University, complemented by ongoing education in Human-Computer Interaction through Coursera.