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Naomi Halliday is an experienced retail professional specializing in merchandising and product development. Currently serving as the Associate Director of Merchandising, Product Development & Tech at Lyle & Scott since November 2019, Naomi has held various leadership roles including Head of Merchandising and Merchandising Consultant. Prior to this, Naomi worked at Masai Clothing Company, focusing on establishing a global merchandising function to support a business transformation. At RADLEY + CO, significant achievements included driving performance across multiple channels and orchestrating strategic planning for merchandising. Earlier career experiences involved leading teams and managing substantial turnovers at EAST, Jacques Vert Group Limited, Warehouse Fashions, and Oasis Fashion. Naomi holds a Music Diploma in Music Theory and Composition from the West London Institute of Higher Education.