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Ivonne Martínez Waldo serves as the eCommerce Lead at Lyle & Scott since November 2022, focusing on operational and commercial aspects of the brand's online presence in various markets. Previously, Ivonne held roles such as Customer Success Manager at VTEX, where strategic growth consulting was provided for major clients, and eCommerce Consultant at Crocs, overseeing the launch of the Mexico online store. As an eCommerce Senior Fashion Buyer at Veepee, Ivonne managed a diverse brand portfolio and improved key performance metrics. Earlier experience includes serving as Fashion Category Manager at Linio Group, where sales and marketing strategies were developed, along with volunteer work and positions in commercial assistance. Academic qualifications include a Master of Science in Business Analytics from the University of Warwick and a Bachelor of Business Administration in International Business from Instituto Politécnico Nacional.