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Inês Pereira da Costa is the current Country Manager & Head of Marketing for Lydia in Portugal. Inês has also held the title of Acting Country Manager & Head of Marketing Portugal for Lydia. Prior to their work with Lydia, Inês was the VP of Marketing for Kitch and a Sr Marketing Manager Uber Eats, Marketing Manager Uber Eats, and Marketing Manager Iberia at Uber. Inês has also worked as a Brand Manager Heinz - Iberia for The Kraft Heinz Company and as Heineken Brand Marketing Coordinator, Senior Marketing Analyst at Heineken Brazil, and Marketing Analyst at Heineken Brazil for HEINEKEN. Her first job was as a Marketing Assistant for PANDORA A/S followed by an internship with PANDORA A/S and then Roland Berger Strategy Consultants.

Inês Pereira da Costa has a Master's in Management from Nova School of Business and Economics, with a focus in Marketing. Inês also did an exchange program at Pontifícia Universidade Católica do Rio de Janeiro in Management. Her undergraduate degree is also in Management from Nova School of Business and Economics. Inês is a board member of the BCMA (Branded Content Marketing Association) and has taken a masterclass in Branded Content & Storytelling with Patricia Weiss.