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Wade Allen currently serves as President of Costa Vida, Fresh Mexican Grill, where responsibilities include strategic direction, operational management, and enhancing customer experience. Previously, Wade held various leadership roles at Brinker International, overseeing digital and innovation strategies for Chili’s Grill and Bar and It's Just Wings, driving significant growth in off-premise business. Additional experience includes advisory positions at Lunchbox and Ovation, along with roles in digital marketing and analytics at Rockfish Interactive and RAPP. Wade holds a master's degree in Integrated Marketing Communications from Northwestern University and a bachelor's degree in Marketing from Brigham Young University.