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Joey Cumley is an experienced executive with a strong background in e-commerce and merchandising, currently serving as Managing Director at LUMAS since May 2023 and a Member of the Board Of Advisors at Staiy since June 2022. Previously held roles include VP of Ecommerce at Hem, Chief Commercial Officer and Chief Merchandising Officer at Bombinate, and Chief Merchandising Officer at Fy. Cumley's entrepreneurial spirit is evident from founding Dezignated, an e-commerce site tailored for men, and demonstrating success in various leadership positions across multiple companies, including MONOQI, Edgewood Ave, Digistrive, Inc., and TouchOfModern. Expertise spans sourcing, buying, product management, marketing, and team leadership, driving significant growth and operational efficiency throughout each role.