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Yu "Vivi" Song has a wealth of work experience in the marketing and tourism industry. Yu "Vivi"​ began their career in 2005 as an Interpreter for the National Museum of China. In 2007, they joined the Illinois Tourism Bureau as a Marketing Analyst, where they managed the website and its back-end database, completed strategic competitive analysis, and conducted model fitting and forecasting with tourism data. In 2015, they moved to Glogou Inc. as a Big Data Analyst, where they used web-crawling techniques to collect big data, investigated the targeted market, evaluated marketing strategies, and provided social media marketing solutions. Finally, in 2016, they joined LULUTRIP as a PMM Manager/Marketing Analyst and then as a Marketing Analyst.

Yu "Vivi" Song obtained a Bachelor's Degree in Museology/Museum Studies and a Bachelor's Degree in English Language and Literature, General from Beijing Normal University between 2002 and 2006. In 2006, they earned a Test for English Majors Band 8 from the Ministry of Education of People's Republic of China. Yu "Vivi"​ then obtained a Master's Degree in Tourism Management from the University of Illinois Urbana-Champaign between 2006 and 2010, and in August of 2010, they earned a Foundation of Teaching certification from the University of Illinois at Urbana-Champaign. Finally, they obtained a Master's Degree in Statistics from San Jose State University between 2012 and 2015.