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The Creative and Brand Development team at lululemon is responsible for shaping and enhancing the brand's identity through innovative marketing strategies and compelling storytelling. They collaborate closely with community members, athletes, and yogis to gather insights that drive product development and create engaging experiences across digital and retail platforms. This team also focuses on fostering connections within local communities, ensuring that lululemon remains aligned with its core values of inclusivity, personal responsibility, and fun while promoting its vision of living the sweatlife.