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Alessandra Nakhleh is a Senior Analyst at lululemon since February 2023, bringing extensive experience in brand health tracking and behavioral science. Prior roles include Research Manager at Kantar, where Alessandra managed a global brand health tracking program for Nespresso and developed strategic insights for clients. As a Behavioural Science Consultant at Alessandra Nakhleh Consulting, expertise in data-driven behavioral psychology was utilized to enhance client understanding of employee and customer engagement. Previous positions at Ipsos involved managing diverse brand health projects for global clients, and early experience at Winkle and Wageningen University added to a solid foundation in market research and analysis. Alessandra holds an MSc in Behavioural Economics and Game Theory from the University of Amsterdam and a BA in Economics from Simon Fraser University, complemented by studies in International Politics at the University of Bath.