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Igor Denisov has had a diverse range of work experiences. Igor started their career as the Project Lead at Habrahabr, a leading Russian online IT community. From there, they became the Project Director at Reveality Venture Capital, where they searched for new projects for investment and led the development of a health monitoring web service. Igor then worked as a Producer at Gamer.ru, a popular website for video game fans.

In 2009, Denisov took on the role of Host at TEDxMoscow and also became the Editor of SocVestnik, the first Russian blog about social media and SM-marketing. Igor went on to work at Actis® Wunderman as a Media Director, leading a team of 25 employees and working with clients such as Microsoft, Nokia, and BMW.

Denisov also served as the Head of New Media at RAMBLER&Co, where they implemented new projects and strategic partnerships. Igor then became a Lecturer of Digital Branding at Masterbrand Business School.

Their most recent position was as the Marketing Director at CTS Eventim RU, where they were responsible for developing and implementing marketing strategies and improving core business margins through sales growth and effective budget management.

Currently, Denisov is the Head of Marketing and Loyalty for the Retail division at LUKOIL.

Igor Denisov attended Kazan State University from 2001 to 2006, where they obtained a Specialist degree in Political Science with a focus on Political elites. In 2020, they attended Gogol School for a brief period to study Acting and stage speech.