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Helga Valfells is the current chairman of Lucinity. Helga has also served on the board of directors for Monerium, Aldin Dynamics, Sensa ehf., Siminn, Crowberry Capital, and Valka ehf. In their previous role as vice chairman of the board of directors for Íslandsbanki, they were responsible for the bank's overall strategy and operations.

Helga Valfells pursued an undergraduate degree at Harvard University, followed by an MBA at the London Business School, and later completed the REAP Programme at the MIT Sloan School of Management.