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Chance Higgins is a seasoned creative professional with extensive experience in brand design and leadership. Currently serving as the Creative Director at Lucid Software since November 2020, Chance leads the brand design team in evolving the company’s identity and enhancing visual collaboration. Prior roles at Lucid Software include Associate Creative Director and Senior Art Director, focusing on high-value initiatives and comprehensive branding projects. Chance's previous experiences encompass Art Director positions at The Hooligans and Epic Marketing, where responsibilities included overseeing project quality and creative processes. With a Bachelor of Arts degree in Interdisciplinary Visual Arts and Art History from the University of Washington, Chance has a strong foundation in design, complemented by a history of driving branding initiatives in various industries, including music and apparel.