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Zak Edson is Vice President of Sales and Service, responsible for managing all aspects of Lucid’s Sales and Service operations, including sourcing and building Studios and service centers. He previously served as Director of Marketing and Sales.

Zak joins Lucid after holding a series of senior management positions at EV startups, including time at Tesla and SERES EV. Most recently, Zak served as Vice President of Product Management, Marketing and Sales at SERES EV, where he developed go-to-market, retail store and service center plans for the startup. At Tesla, Zak worked as Director of Global Product Planning and helped navigate through the company’s IPO. His resume also includes time at companies ranging from eBay to CBS interactive, and he has been awarded multiple patents for online commerce functions.

Zak holds a Bachelor of Science degree in Business Administration from Pepperdine University.