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Nathan Barbour serves as the Head of Brand at Lucid Motors since March 2015, overseeing customer-facing visual elements including digital and print design, photography, video, merchandise, and retail exhibit design. Prior to this role, Nathan was Digital Design Lead at Audi of America from 2006 to 2015, where leadership included the In-Car Experience Lab, focusing on the design and prototyping of advanced vehicle interfaces and collaborating with multidisciplinary teams. Additional experience includes roles as Lead Designer for various VW group brands, Senior Designer at Samsung Electronics developing UX strategies for smart home appliances, and Designer at Mazda North American Operations working on human-machine interface concepts. Educational background includes studies at Harvard University Graduate School of Design, ArtCenter College of Design, and Swarthmore College, with a Bachelor's degree in Pre-Med.