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Alicia W. has extensive work experience in marketing, sales, and customer success. Alicia is currently serving as the Director of Health Plan Customer Success at Lucet (formerly New Directions + Tridiuum) since 2021. Prior to this, they held the position of Director of Marketing and Business Development, as well as Marketing Manager, at Xpress Wellness Urgent Care from 2020 to 2021.

Before joining Xpress Wellness Urgent Care, Alicia worked at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas from 2006 to 2019. During this time, they held various roles including Marketing Communications & Sales Operations, Senior Manager, Sales Strategy & Marketing Distribution Manager, Major National Accounts Account Executive, and Small Group Marketing Account Representative.

Additionally, Alicia has previous experience as a Clinic Coordinator at Oklahoma Caring Foundation from 2005 to 2006.

Alicia W. holds a Master of Arts (M.A.) in Administrative Leadership from the University of Oklahoma. Alicia also has a Bachelor of Arts (B.A.) in Strategic Communications from the University of Central Oklahoma. In addition to their degrees, Alicia has obtained a Certificate of Completion in Business Excellence from the Disney Institute and is also a Certified Associate in Project Management (CAPM) from the Project Management Institute.