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Matt Martin is a seasoned professional with extensive experience in creative content development and management within the entertainment industry. Currently serving as a Senior Creative Executive at Lucasfilm since September 2007, Martin plays a key role in the Lucasfilm Story Group, overseeing narrative continuity for the Star Wars franchise across various media and leading story development for Disney Parks and Resorts and ILM Immersive. Prior roles at Lucasfilm include managing digital content and community relations, and developing exclusive products for e-commerce. Martin also founded Missing Words Records, an independent record label, and worked as a graphic designer for various clients, including Lucasfilm and Goldhil Entertainment. Educational background includes a degree in Visual Communications from Brooks Institute.