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Alberto Bochicchio is a National Key Account Manager at Lucart since June 2013, focusing on developing and maintaining business relationships with key customers such as ESSELUNGA, CARREFOUR, and CONAD. With extensive experience in account management, Alberto has successfully enhanced client sell-out results and provided valuable market insights to the Marketing team. Previous roles include Sales Support and Merchandising at HENKEL Italia and Junior Marketing Manager at MEDAVITA spa, where Alberto was involved in merchandising, promotional planning, and market analysis. Educational qualifications include a Master in Comunicazione Marketing Sales Management from Publitalia 80 and a degree in Geological and Earth Sciences from Alma Mater Studiorum – Università di Bologna.