Joanna Karolina M. is a seasoned professional with extensive experience in marketing analytics and business intelligence. Currently serving as a Senior Marketing Analytics & Intelligence Manager at LucaNet since September 2023, Joanna has previously held key roles at Freeverse.io as a Senior Business Intelligence Analyst and at Typeform as a Senior Growth Marketing Data Analyst. Joanna has a strong track record of defining KPIs, leading performance reviews, and implementing growth strategies across various companies, including Adevinta Spain and Zitro. Joanna's educational background includes degrees in Business Analytics from the University of Cambridge and Data Science from Uniwersytet Warmińsko-Mazurski w Olsztynie, complemented by additional certifications in Business Intelligence and Project Management.