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Michelle Schmidt is a digital marketing strategist with extensive experience in web development, SEO, and digital marketing. Currently at LTR Digital Group LLC since March 2016, Michelle manages online marketing strategies and oversees design and development initiatives. Previously, as the web and e-commerce manager at Allstate Peterbilt Group, the largest truck dealership in the upper Midwest, Michelle was responsible for the company's online assets. Prior roles include web developer and SEO consultant at Katalistik and SEO analyst at Magenic Technologies, where Michelle developed and implemented digital marketing strategies. Beginning as a web designer and developer with Icelink Design, Michelle honed skills in market research, website architecture, and campaign management. Educational qualifications include an AS in Computer Graphics and Multimedia from Minnesota School of Business and a BAHon in Modern and Contemporary History from Ulster University.