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Tathagata Samajdar is an experienced Search Engine Optimization Analyst currently working at LTIMindtree since October 2024, with previous experience in the same role at GreedyGame from September 2022 to October 2024. Tathagata has executed comprehensive SEO strategies for B2B AdTech SaaS websites over the last two years. Prior to this, Tathagata served as a Digital Marketing Manager at Array Innovative Services Pvt. Ltd. from January 2020 to August 2022, managing SEO campaigns for multiple WordPress CMS websites. Tathagata's digital marketing journey began as a Digital Marketing Executive at iUMENTAS Life Science from May 2016 to March 2019, where a significant achievement included the development of a B2C e-commerce pharmaceutical website. Tathagata holds a PGDM in Marketing from the Indian Institute of Social Welfare and Business Management, and a Bachelor of Technology in Electronics and Communication Engineering from the West Bengal University of Technology.