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Julie Porter has extensive experience in various leadership roles within the sports and leisure industry. Julie served as the Chief Operating Officer at LTA, where they were responsible for strategic development and growth of the sport. At David Lloyd Leisure, they held multiple positions including Chief Operating Officer and Marketing & Product Development Director. During their time at David Lloyd Leisure España, they led the expansion of the company into Spain as the CEO/Country Manager. Additionally, they served as a Regional Director at both David Lloyd Leisure and Lidl UK, where they had significant responsibilities in areas such as operations, finance, and expansion.

Julie Porter earned a Bachelor of Arts (B.A.) in Business Studies (Marketing) from De Montfort University between 1985 and 1989. Julie also obtained certifications in Finance from London Business School in 2013 and in International Marketing from the Institute of Certified Marketers in 1989.