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Lee Mullins has extensive experience in eCommerce and creative services, currently serving as Director of Catalogue & Creative Services at LSM Global since September 2019, following a role as Senior Manager for Ecommerce Services & Data Analytics. As the Owner and eCommerce Consultant at Opal River Ltd since June 2015, Lee has leveraged expertise in product management and market research, previously demonstrated as a Product Manager at Confused.com for a short-term contract. Significant prior experience includes a decade at Amazon UK, culminating as Senior Program Manager for UK Catalogue Services, alongside various roles that enhanced skills in pricing analysis and category management. Academically, Lee holds a Master of Business Administration from the University of Wales Trinity Saint David and a Bachelor of Science in Geology from Royal Holloway, University of London.