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Connie Sou has a diverse work experience spanning over two decades. Connie began their career in 2000 as a Sales Associate at NBC Television Stations Group. Connie later joined NBC 6 / WTVJ as an Account Manager, where they worked until 2003. In 2006, Connie joined Access Group, Inc as an Account Executive, responsible for managing customer segments and implementing marketing campaigns. Connie was promoted to Customer Segment Manager in 2008, where they led multi-channel B2B and B2C marketing campaigns and participated in product development initiatives. In 2011, Connie joined F.A. Davis Company as a Marketing Manager, and was later promoted to Senior Marketing Manager. At F.A. Davis Company, they played a key role in developing marketing strategies. In 2014, Connie joined the Law School Admission Council (LSAC) as a Marketing Manager. Connie progressed to become the Assistant Director of Marketing for Education, Prelaw Programs, and Member Support Services, then the Director of Brand Marketing, and finally, the Senior Director of Brand and Product Marketing. In these roles, they were responsible for developing and implementing marketing strategies, managing brand positioning, and overseeing product marketing. Connie Sou has demonstrated a strong career progression and valuable expertise in marketing and brand management.

Connie Sou completed a Certificate Program in Business Analytics: From Data to Insights at The Wharton School in 2019. This program was focused on developing skills in business analytics and data analysis. Prior to that, Connie obtained a Bachelor of Arts degree in Communication Studies from Widener University. The dates of enrollment for this degree are not provided. Additionally, Connie has obtained a certification in PMC Level 1 from Pragmatic Institute in June 2023. This certification is related to product management and marketing.