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Massimo Sirolla is the Founder and CEO of Loyalzoo. Massimo has over 15 years of experience in sales and management across a range of industries.

Sirolla started their career as a management consultant with the SEMA Group. Massimo then became the General Manager of CTS Cashpro Limited, before taking on the role of Director of Global Sales for CTS Cashpro S.p.A.

In 2012, Sirolla left CTS to join Auriga spa as Head of International Sales. Massimo was responsible for developing Auriga's business internationally, starting from a position of leadership in its domestic market (Italy).

After a year with Auriga, Sirolla moved to NCR, where they managed the relationship with two major global key accounts (financial institutions with global presence).

Sirolla then joined Loquendo in 2001 as Sales Manager. Massimo was responsible for direct and indirect sales of Loquendo's speech technology solutions across the financial sector and across Europe.

In 2009, Sirolla returned to the role of General Manager with CTS Cashpro Limited. Massimo held this role until 2012, when they left to start Loyalzoo.

Massimo Sirolla has a master's degree in computer/electronic engineering (hardware & software) from Politecnico di Torino. Massimo also has a liceo scientifico, which is a five-year academic secondary school diploma that covers math, literature, science, physics, philosophy, grammar, and other subjects.

Some direct reports include Mark Ryan - Founder & Chief Voice Officer, Chris Coyle - Commercial Director, and Annabelle Frank - Customer Happiness Officer.