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Theo Larn-Jones is an experienced entrepreneur and event director with a strong background in creating unique festivals and adventure travel experiences. As the Founder and Managing Director of Love Trails Festival since 2016, Theo has pioneered the integration of running and music on the Gower Peninsula. In 2018, Theo founded Átjan Wild Islands, an annual trail running and music festival celebrating Faroese culture. Previous experience includes serving as Festival Director for Salomon and founding Little Big Adventures, an adventure travel company. Earlier career roles encompass Event Director positions at Reuters Events and FC Business Intelligence Ltd, as well as co-founding Inscribe Media, which produced free lined notebooks for students. Theo holds a BSc in International Politics from City, University of London.