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Dean Griffin currently serves as the Head of Customer Experience at Love Energy Savings, overseeing teams in Conversion Rate Optimization (CRO), User Experience (UX), Web Analytics, and Customer Experience since July 2021. Prior roles include Head of CRO and Analytics at Ropto, and Head of Conversion and Analytics at Push Doctor, focusing on conversion strategies and analytics in various industries, including healthcare. Dean has also held positions at The Co-operative Bank plc and ao.com, where expertise in digital content optimization and web conversion testing was gained. Earlier career stages included eCommerce roles at N Brown Group and Kitbag, along with initial work in eCommerce with Manchester City Football Club and Hydropure.