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Lisa Kolb is an experienced marketing and guest experience professional with a strong background in loyalty and customer relationship management. Currently serving as the Head of Loyalty & CRM at Louvre Hotels Group, Lisa has previously held roles including Manager of Marketing Strategy and Digital at ClaraVista, Senior Consultant in Digital Marketing at Artefact, and Consultant in Customer Experience at Capgemini Consulting. Lisa's career began at Disneyland Paris, where responsibilities included strategic and operational marketing. Lisa Kolb holds a Mastère Spécialisé in Marketing Management from ESSEC Business School, with additional education from Sciences Po Paris.