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Maria Paula Rivera is a skilled digital marketing professional with extensive experience in managing comprehensive digital programs, including budget management, market research, optimization, and data analysis. Currently serving as Biddable Media Manager and Digital Marketing Manager at Loud And Live since June 2021, Maria Paula oversees digital advertisement and email marketing initiatives across various sectors such as entertainment and sports. Prior to this role, Maria Paula held positions at Northwestern Mutual as a Digital Marketing Specialist and Associate Financial Representative & Underwriter, focusing on client services and retention. Additionally, experience as an International Marketing Specialist at Industrias Thermotar involved conducting market research and developing international sales prospects. Educational qualifications include a Master of Science in Marketing and a Bachelor of Business Administration from Florida International University, complemented by an Associate of Arts from Palm Beach Atlantic University.