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James Bush has a diverse work experience, spanning from 2000 to present. James has held various roles in multiple companies, with their most recent position being the Commercial Director at Lottie, a health-tech start-up focused on improving the eldercare industry. Prior to Lottie, James served as the Sales Director at Motorway, a leading online used car marketplace. James also founded and directed their own independent used car business called Cars of Cuckfield, and served as a Sales Manager at Get it Gone, a car remarketing brokerage company. Before entering the tech and automotive industry, James worked as a Commercial Manager at William Reed Ltd, managing sales across print, digital, and event revenue. In addition, they founded and directed Just Valet Parking, a premium airport parking service. James began their career as a Senior Sales Executive at Time Inc. UK and later served as a Motoring Sales Manager at Johnston Press.

James Bush attended the John Colet School until 1997, without obtaining a degree or specifying a field of study.