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Eli is Head of Identity at Lotame, responsible for evangelizing the company’s cookieless identity solutions through product strategy, innovation and partnerships. Eli leads the charge in expanding Panorama ID adoption to unlock new audiences and decrease advertiser CPMs while increasing revenue for publishers across the open web. Prior to Lotame, he led product and strategy for FTrack, Flashtalking by Mediaocean’s identity resolution technology. Eli holds a Bachelor’s Degree in Communication, Business / Marketing from the University of Maryland.